Since 2020, shopping has changed in a few ways. Going into the grocery store to purchase groceries is no longer the only way to receive your desired items. More and more stores are expanding their grocery pick-up programs to accommodate convenience and accessibility for all. So, who are the customers that still shop in the store even with all the new capabilities available?
Customers enter the store for several reasons, such as they genuinely enjoy the shopping experience, they do not make a list beforehand and therefore love the inspiration they gain by walking the aisles, or they are health conscious and want to read the nutrition and ingredients on the packages before making their decision. Whatever the reason may be, it is important to keep in mind that bringing customers into the store, results in more loyalty and often higher basket counts.
On the flipside, grocery pick-up has become a hassle-free way to shop for groceries. Simply select the items, pay online, and then drive to the store and the employees will place it in the vehicle. What could be more convenient? While this causes less hassle for the process of entering the store, there are still some obstacles that may await the customer at home. For example, the produce selected by the picker at the store may not be the best looking out of the options at the store. Another situation that could arise, is the picker selects the wrong product, such as the customer may have needed a yellow onion, and the picker sent a red onion instead. This can cause issues with recipes or frustrate the customer if the item goes bad faster. Grocery pick-up has the convenience for customers, but it also allows customers to know exactly how much they are going to pay before they get to the checkout. This helps with budget conscious customers. However, often with grocery pick-up there is an upcharge associated with the convenience. This is something customers may keep in-mind and it may be enough to keep them entering the store.
To encourage customers to bypass the grocery pick-up, it is important to make their time worthwhile. Nothing is more frustrating to the start of a shopping trip than a noisy shopping cart. This paired with the atmosphere of the store being loud or dirty can cause a negative impression. Bemis Retail Solutions Shopping Carts can help solve the noise and cleanliness factor in stores. With a quiet decibel reading, it provides a quiet atmosphere for customers to enjoy. Also, Bemis Shopping Carts do not rust which keeps the customer’s groceries safe from bacteria and creates a better aesthetic when looking at the carts.
Bemis Retail Solutions provides a premium product to ensure that customers have a positive shopping experience. This gives stores the added benefit of having returning customers, and increased basket values since entering the store is where impulse purchases are more likely to take place. Bemis shopping carts are here to keep customers coming back with their superior ability to not rust and assist with a quiet atmosphere.