Shopping carts disappearing from store parking lots is a tale as old as time. Whether the carts are being used to transport goods to a near-by location, or being sold for scrap metal, the problem leaves store owners with less carts for customers and the added expense of having to replace the carts. Shopping cart theft is a real concern among store owners and has even made the news. In July of 2021, 160 shopping carts disappeared out of a Safeway parking lot. This isn’t the first-time shopping carts have wandered off, according to Sigfox, “Shopping cart theft is a multi-million-dollar problem for the retail industry. The Food Marketing Institute (FMI) estimates that over $2 million shopping carts are stolen in the U.S. annually.” This causes store owners the added headache of not only repairing damaged shopping carts, but also making sure their fleet is fully stocked for customer use.
Bemis Retail Solutions offers cart-tracking with the polymer shopping cart. Because the cart is made of a polymer material and not metal, it does not interfere with radio-waves so there is a clear location for each shopping cart. If a shopping cart disappears, simply look up the tracker and it will show you the exact location where it wandered off to. To the left is an example of how the tracker shows up as it pings each location.
Cart Tracking can be utilized for inside the store as well. It provides data on how long the cart was active in the store, and it also helps keep track of how many carts are in the fleet. Knowing how long the cart was active in the store indicates how long the customer spent shopping. This is important data to know because it shows the owner ways to improve their locations. For example, adding a hot food section or a coffee bar encourages customers to linger in the store and enjoy the experience. The longer the customer is in a location the chances are that the shopping cart will be filled with items that may not have been on the customer’s list.
Having the ability to track shopping carts in and outside the store opens many possibilities for store owners. They now can locate missing carts and come up with strategic ways to keep customers shopping for longer. Learn more about how Cart Tracking can help you here.