What if your carts could tell you how long someone shopped? At Bemis, we are frequently asked what the appropriate cart size mixture should be for a store: With our CartTrac solution, you can tailor your fleet to exactly match what your customers prefer to shop with. The picture below is a report screenshot from a Bemis CartTrac test site. Not only does this tell you how long someone shopped – you can see what size of cart they chose to shop with. At this store, customers actually spent more time shopping with a smaller sized cart than they did with a large one.
Pre-COVID, many stores were shifting towards more food service and inside-the-store dining options. Stores that featured multiple points of sale like this don’t capture the total customer value by focusing on the basket size at checkout: What if they bought a coffee? Juice? Maybe a slice of pizza while they shopped? The more time they spend in the store, the more they are exposed too these options – sales that don’t show up at the register.
We’ll eventually return to some semblance of in-store dining nationwide but until we get there, shopping time in your stores during COVID is important for a whole different reason: We want to reduce loitering and browsing and make sure customers are getting in and out quickly. Our CartTrac solution can help with this as well.
The dashboard of the tracking software can show you an active number of carts inside a store and a median time for how long they’ve been in there. You can even take this a step further and setup indoor zones for certain areas of your store to get a detailed picture of the customer journey inside your store. Stay tuned for our next blog article that will feature some results from one of our customer journey tracking sites.