When designing a store atmosphere, a lot is taken into consideration: lighting, music, layout, cleanliness, and noise levels. Playing a certain type of music at a certain level has proven to encourage customers to linger in the store and potentially purchase more products. Having a clean and organized location also creates a calm and enjoyable atmosphere for customers as they are shopping.
One thing that store owners may not think about at first is the noise level of a shopping cart. Whether it is when the cart is rolling through the different departments throughout the store, running into a display, or going through the check out shopping carts tend to make some noise. The image on the left illustrates the decibel levels of metal carts versus Bemis carts through a shopping experience. For reference 55 dBS, decibels, is the equivalent to a portable air conditioner running. This may not seem very loud, but imagine you have 30 portable air conditioners around you while you are shopping.
In a sound and consumer buying behavior study published by C.E Nell and Michael Cant, their findings of how store atmospherics play into buying behavior show that: “The participants in both the focus group interviews and naïve sketches explained that any unpleasant atmospheric element detected in the store, whether it was too loud or too dark, had a direct influence on the amount of time that they spent browsing in the store, which ultimately influenced the likelihood of purchasing something, most probably in a negative way.” (2013)
When it comes to creating a luxury atmosphere for your store, it starts with the noise level. As demonstrated in the study, consumers were directly impacted by the store if it was too loud or too dark. Making the simple change from metal shopping carts to Bemis Shopping Carts is a simple way to ensure a quiet atmosphere for your customers.