Nearly every product that has wheels, tends to have a cup holder: strollers, riding lawn mowers, bicycles, and cars to name a few. So why would a shopping cart be excluded from this trend? Most grocers and retailers now offer some type of in store coffee shop. Others like Whole Foods, Central Market, Wegmans and Market District offer everything from full-service bars, restaurants, juice stands and more. Despite the availability of different in store beverage options, the utility of cup holder on a shopping cart is often overlooked.
Even customers that don't purchase a beverage in store are likely to bring their own into the establishment. These customers will inevitably need both hands at some point during their trip...so where does the cup go? If your carts are cup holder-less, you'll probably be left with scene like you see in the picture on the right. This is a beverage spill waiting to happen and can easily be avoided by providing a secure, stable cup holder.
Consumers love their beverages. Just ask the automotive industry who keep increasing the size and number of cup holders in vehicles. Could you imagine a family road trip in your car with no cup holders? Sure, WeatherTech and Stanley Steamer would love to benefit from all the spills, but consumers would not love the constant clean up.
Bemis Retail Solutions has a cup holder built into the frame of our carts. This provides every customer the benefit of keeping their beverage safe while they are shopping. It also provides the added benefit to the location because there is less spills to clean up. Minimizing clean ups allow for more store personnel to focus on stocking the shelves or assisting customers. This contributes to a better customer experience. A shopping cart containing a cup holder, not only benefits the consumer, but also the store owner because it allows the customer to be more hands-free when shopping.
Cup holders are often overlooked as features, but it is noticed when cup holders are not present. Luckily with Bemis Shopping Carts, the customer can rest easy that there is a place to keep their beverage while they enjoy their shopping experience.