Nearly every product that has wheels, tends to have a cup holder: strollers, riding lawn mowers, bicycles, and cars to name a few. So why would a shopping cart be excluded from this trend? Most grocers and retailers now offer some type of in store coffee shop. Others like Whole Foods, Central Market, Wegmans and Market District offer everything from full-service bars, restaurants, juice stands and more. Despite the availability of different in store beverage options, the utility of cup holder on a shopping cart is often overlooked.
Even customers that don't purchase a beverage in store are likely to bring their own into the establishment. These customers will inevitably need both hands at some point during their trip...so where does the cup go? If your carts are cup holder-less, you'll probably be left with scene like you see in the picture on the right. This is a beverage spill waiting to happen and can easily be avoided by providing a secure, stable cup holder.
Consumers love their beverages. Just ask the automotive industry who keep increasing the size and number of cup holders in vehicles. Could you imagine a family road trip in your car with no cup holders? Sure, WeatherTech and Stanley Steamer would love to benefit from all the spills, but consumers would not love the constant clean up.
Bemis Retail Solutions has a cup holder built into the frame of our carts. This provides every customer the benefit of keeping their beverage safe while they are shopping. It also provides the added benefit to the location because there is less spills to clean up. Minimizing clean ups allow for more store personnel to focus on stocking the shelves or assisting customers. This contributes to a better customer experience. A shopping cart containing a cup holder, not only benefits the consumer, but also the store owner because it allows the customer to be more hands-free when shopping.
Cup holders are often overlooked as features, but it is noticed when cup holders are not present. Luckily with Bemis Shopping Carts, the customer can rest easy that there is a place to keep their beverage while they enjoy their shopping experience.
Self-Checkouts are becoming more and more appealing and popular, whether it is because the customer wants to avoid long lines, avoid contact with a cashier, or to be more strategic with bagging their items it is becoming a popular add-on to stores everywhere. With the added convenience for the customer of having self-checkout, comes the added obstacle of engaging with the customer. The store loses the ability to ask the customer “Did you find everything you were looking for today?” which creates an opportunity for the customer to give feedback. Self-checkouts do offer digital questions similar to, “Were you greeted when entering the store today?”, but because it is on a digital device, the customer may not be as inclined to answer.
Eliminating certain points of contact with customers makes it even more important for stores to go above and beyond in other ways to ensure their customers will return. Keeping the store restocked, clean, and functioning properly are major ways to up store loyalty. Bemis Retail Solution’s Shopping Carts are the perfect addition to any store to increase store loyalty. With their superior quietness, sleek frame, and built-in features, Bemis Shopping Carts are made to add value to every location.
With the ever-changing environment of grocery stores, it is important to keep the customer’s experience as a top priority because without loyal customers, the location will suffer. Bemis shopping carts offer the quietness that creates a calm environment, but these shopping carts can also be completely disassembled which allows store owners to replace just the part that is needing attention instead of replacing the entire shopping cart. Pairing the modular design, with the high-quality material makes Bemis Retail Solution’s Shopping Carts more environmentally friendly and allows less carts to be out-of-service making customers and store owners happy.
Self-checkout and the constant evolution of store environments becoming more widespread, is making other aspects of the store more important to impress customers. Now more than ever it is important to have the shelves restocked properly, to keep the store clean, and ensure an enjoyable shopping experience for the customer. Bemis Retail Solutions is here to assist in making your location the best it can be to keep those loyal customers around.
Since 2020, shopping has changed in a few ways. Going into the grocery store to purchase groceries is no longer the only way to receive your desired items. More and more stores are expanding their grocery pick-up programs to accommodate convenience and accessibility for all. So, who are the customers that still shop in the store even with all the new capabilities available?
Customers enter the store for several reasons, such as they genuinely enjoy the shopping experience, they do not make a list beforehand and therefore love the inspiration they gain by walking the aisles, or they are health conscious and want to read the nutrition and ingredients on the packages before making their decision. Whatever the reason may be, it is important to keep in mind that bringing customers into the store, results in more loyalty and often higher basket counts.
On the flipside, grocery pick-up has become a hassle-free way to shop for groceries. Simply select the items, pay online, and then drive to the store and the employees will place it in the vehicle. What could be more convenient? While this causes less hassle for the process of entering the store, there are still some obstacles that may await the customer at home. For example, the produce selected by the picker at the store may not be the best looking out of the options at the store. Another situation that could arise, is the picker selects the wrong product, such as the customer may have needed a yellow onion, and the picker sent a red onion instead. This can cause issues with recipes or frustrate the customer if the item goes bad faster. Grocery pick-up has the convenience for customers, but it also allows customers to know exactly how much they are going to pay before they get to the checkout. This helps with budget conscious customers. However, often with grocery pick-up there is an upcharge associated with the convenience. This is something customers may keep in-mind and it may be enough to keep them entering the store.
To encourage customers to bypass the grocery pick-up, it is important to make their time worthwhile. Nothing is more frustrating to the start of a shopping trip than a noisy shopping cart. This paired with the atmosphere of the store being loud or dirty can cause a negative impression. Bemis Retail Solutions Shopping Carts can help solve the noise and cleanliness factor in stores. With a quiet decibel reading, it provides a quiet atmosphere for customers to enjoy. Also, Bemis Shopping Carts do not rust which keeps the customer’s groceries safe from bacteria and creates a better aesthetic when looking at the carts.
Bemis Retail Solutions provides a premium product to ensure that customers have a positive shopping experience. This gives stores the added benefit of having returning customers, and increased basket values since entering the store is where impulse purchases are more likely to take place. Bemis shopping carts are here to keep customers coming back with their superior ability to not rust and assist with a quiet atmosphere.